It’s set in a tournament-style arena where you can see ads on the virtual walls, as well as alongside the border of the browser window, and at the end of the game when you’re viewing your stats. But the advantage of going that route is that the game should be able to run on any PC. While id prides itself on realism, Quake Live game will feature graphics from a decade ago. “This is a test of a new twist on an old way of doing business,” said Todd Hollenshead, chief executive of id, in an interview. This latest experiment shows that even one of the oldest game development companies around can try on a new business model. In doing so, it is joining the ranks of game publishers worldwide that are experimenting with new ways to hook players, particularly as the recession makes premium games less affordable. With Quake Live, the company is re-releasing its vintage Quake III arena game (which originally debuted in 1999) as a new and improved free web game.
The company went on to release a series of high-end computer and console games - costing as much as $60 each - that earned the company millions of loyal fans.
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